Quality Assurance- An Integral Aspect In Consumer Behavior

Creating and maintaining customer loyalty is a strategic requirement for modern business now-a-days. In the current competitive environment, product quality is essential to building and maintaining customer loyalty. Quality Assurance is a process flow of determining whether a product or service meets the needed requirements. Quality assurance establishes and maintains the requirements for developing or producing reliable products. In this article we are going to see how quality assurance plays an essential role in consumer’s behavior

Why quality assurance is important?

The quality assurance system is designed to increase customer confidence and company loyalty, while also improving work performance and efficiency, and making the company more competitive with others. Quality assurance helps an organization to create products and services that meet the needs, expectations and requirements of customers. The standards and procedures defined by the quality assurance system help prevent product damage before they occur. Customers often buy from the companies they know and trust, and businesses can reduce costs in terms of returns in product, errors and losses. By confirming product quality, you can help customers know about your organization and encourage them to buy your products and increase your revenue.

How does quality impact customers’ behaviour?

Product quality means how well a product satisfies customer needs, fulfils its purpose and meets industry standards. When evaluating a product quality, businesses consider a number of important factors, including whether the product solves the problem, is efficient or in line with customer objectives. Companies may also evaluate product quality based on a variety of perspectives that reflect how different groups perceive product usefulness. Perspectives to consider when evaluating a product quality include customer perspectives, production perspective, product-based and pricing-based perspective, which determine the value of the product in terms of its cost. Think of the last time you made a major purchase – a computer, jewelry, or perhaps a new car. Likely, when you buy that, you ask a lot of questions, you evaluate different businesses and look for the best price. You have probably talked to a sales representative about a warranty, protection agreement, extended service plan or other measure designed to protect your investment. These types of quality assurance concepts can enhance the attractiveness of a particular product and can put the consumer’s mind at ease in finding a quality, functional product or service that they believe they are buying.

A customer’s perception of the quality of a product, brand or business is often the result of subconscious thinking. Most people will have the inner ability to determine the quality of a product from the point of view of looking, feeling and listening. Usually, the vision is formed within minutes or seconds. For example, imagine viewing a new outfit in a showroom for the first time. Within the very few minutes, you are able to judge if the product is of high quality or not. You will see the luster in the outfit, the sparkle of the embellishments and elegance of the design elements. You will feel the softness in the outfit. All of these sensory wills allow you to subconsciously determine if you are checking out a high-quality that is worth the price. Understanding the concept and distinguishing each sensory input is the first step in designing products that will not only satisfy but delight all the senses and give the customer a “wow”.

How product quality management helps the businesses?

The quality of your products starts with how you produce them. After companies have developed a product concept, production teams decide the types and quantities of resources they need. Other factors that can affect product quality include technology and materials for product development, staff availability, product transportation, storage and distribution. Applying these features when creating strategies can help your company develop high quality products that meet customer needs and generate better revenue. Product quality management is a way for businesses to identify errors in the product and record concerns of customers. Product and project managers then use the information they record to reduce problems and make future improvements in quality of the product. Product quality management comprises four different areas of product quality testing, including planning, control, quality assurance and improvement. There are a number of terms used by customers to assess the quality of service identified as the following: Honesty, reaction, ability, modesty, access to security, communication, and customer understanding visibility. These terms represent the views of level of service.

Why quality is important to survive in the competitive world?

The management and employees of an organization are responsible for the improvement of quality products and services. Businesses need to concentrate on the quality of their products rather than quantity in order to survive in a competition. Remember in today’s situation, there is no shortage of competitors in the market. Why would a customer come back to your organization if you did not deliver what you promised in the first place? You can deceive someone once but not twice. Quality is an important parameter for all businesses and should not be overlooked at any cost. In this generation a lot of people seeing quality while they choose the product.  So Quality assurance plays a vital and integral part in consumer’s behavior.

How quality assurance helps organisations with respect to customers?

The quality of products and services is a major competitive advantage. Quality assurance helps ensure that organisations manufacture and export products that are seamless and meet the needs and expectations of customers. High quality products lead to satisfied customers, which can lead to customer loyalty, repeat purchases, sales and representation. Product quality is important because it affects the company’s success and helps establish its reputation in the customer market. When companies can create high quality products that continue to meet customer needs, it can lead to lower production costs, higher return on investment and higher revenue. Product quality is also essential for customers who depend on the company’s attention to detail and customer needs. Companies create products that will meet the demand in the market, and consumers expect the products to meet that need as the company advertises them. They are looking for products that help them connect with a particular brand so that they know they can rely on the money the company offers. Quality products provide customers with safe, effective ways to solve their problems.



Final Year B.tech (Fashion Technology),

Bannari Amman Institute of Technology.

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